Helping you grow your business with strategic and result driven marketing. - qubeSocial

The 3 most important start up marketing tools you need to get and keep new customers.

This method was also discussed in John Harnden’s Keynote presentation for those that attended.

  1. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.
  2. Follow up letter (not email!!!): Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.
  3. Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.

None of these will work if you don’t have a quality product/service to back you up!

Here are the key steps for putting together your start-up marketing tools:

  1. Research potential customers, buyers, competitors and their preferred methods of distribution.
  2. Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
  3. Follow up with your 3-step process from above.
  4. Develop systems for contact follow through, quality control standards and customer service.
  5. Develop post-sale follow up system to keep lines of communication open is customers and build on your current relationship which increases future purchases.

“Marketing and innovation produce results; all the rest are costs” ,Peter Drucker, management consultant

Here’s another one I love from an icon:

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.”, Henry Ford, Founder of Ford Motor Company

This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way.

JOIN RoB Academy today and start developing effective referral and marketing campaigns for your business.

Chris Dobbin

Helping you grow your business with strategic and result driven marketing. - qubeSocial

I'm in the business of helping you turn your (business) ideas into great results. With my team of specialist I work with you to explore all of the ways of maximising your idea’s potential. I don’t just focus on talking to your target audience, I consider the emerging ones as well. I think of myself as your creative strategy partner, and I'm obsessed with thinking outside the circle and employing my company's integrated Strategic Creative Execution philosophy to your idea.


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